Doom scrolling isn’t what it used to be. Yes, it still makes you feel bad. And yes, bad news is still everywhere online. But somehow, the doom of yesteryear feels quaint compared to the doom of today. If you’re reading this, you know what I mean. On Punching Up last Wednesday, Adrian Bono, who runs The Bubble, Spain’s most popular English language newsletter, said - I’m paraphrasing - Americans talk about the coming fascist state. But it’s not coming. It’s here. (It was a great, moving episode - you should watch it.)
Of course, he’s right. The doom we find online isn’t just bad news anymore. It’s actual doom.
That’s why when Maya May ran across Boredwalk’s profile on Insta, she knew she had to talk to them.
Boredwalk is an artist-owned small business that creates comedy videos for Instagram and YouTube, as well as a variety of gifts and apparel for men, women, non-binary individuals, and kids, according to their website.
They started up over a decade ago, but when the first Trump regime took power - and especially now during the second regime - they’ve aimed lots of their content directly at Trump and MAGA in a way that’s…not actually doom-y.
In fact, it’s hilarious. [WATCH: for your friends who “Don’t follow politics.”]
Even lots of their gifts are a dark salve for the crushing isolation and anxiety of our current crisis. Check out their Delve Deck. And maybe you’re finding it hard to have an affirmation journal these days? Try their Grievance Journal.
Maya spoke with co-founder and CEO Meredith Erin about Boredwalk’s mission and why each of us—everyone—must fight back against what’s happening. And the best way? Find your own superpower and deploy it.
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